What keeps you awake at night? If one of those things is creating an email list, you’re not alone, pal. I spent years (and thousands of dollars) procrastinating with my own email list, and I know how to get to the other side. My name is Amy, and I’ve created a career out of assisting businesses in growing their internet presence, particularly through email marketing.
Working from anywhere in the globe, making my own schedule, and having a career that allows me to do something I enjoy every day would not be feasible without the backbone of my business.
The idea is to nurture your audience and eventually convert them into loyal followers and customers. Let’s go a little deeper.
The Importance of Building an Email List
Your email list serves as a direct line of connection with your target audience. Social media platforms and algorithms can change overnight, leaving you vulnerable. But what about your mailing list? That is yours.
With your email list, you can communicate with your audience on your own terms. You may distribute value, share deals, and establish relationships right in their email. It’s personal, private, and a proven way to earn money.
Increasing my email list led to significant growth in my business. I can confidently say that an email list helped me build the multimillion-dollar business I have today.
I established List Builders Society, an online course that shares my email success tactics and will help you speed your business growth.
Over the years, I’ve grown my email list through trial and error. Start creating your list today with these three simple tactics, beginning with a lead magnet.
Wait, what is a lead magnet?
A lead magnet is a free resource or special offer provided to customers in exchange for their email addresses.
It could be a checklist, video series, quizzes, or webinars. A lead magnet is any resource that adds value to your ideal customer avatar (ICA).
Your lead magnet does not need to be large; it is simply something you can give away for free to attract and build your following.
You may be familiar with lead magnets but are unsure where to begin or how to develop one that keeps your audience wanting more. If this sounds like you, check out my episode on creating a profit-driven lead magnet to boost sales.
3 Tips for Boosting Your Email List
Now that you’ve reviewed what a lead magnet is, let’s speak about how to build your email list once it’s started.
Here are three effective ways for growing and monetizing your email list:
1. Leverage the power of SEO.
The first technique incorporates Search Engine Optimization (SEO), which is a great tool for attracting the correct audience to your website and increasing your email list.
- SEO may be difficult, and it may appear to be under attack in the age of AI, but I guarantee you that it is simpler (and still more valuable) than you realize. Here are some SEO tips:
- Identify Relevant Keywords: Begin by identifying keywords linked to your lead magnet and the industry. These are the words that your potential subscribers may be searching for.Use Neil Patel’s free Ubersuggest search engine to find suitable keywords. Input your chosen keywords one at a time, then explore the “Keyword Ideas” section for important ideas.
- Leverage Keyword Data: Consider the “Volume” measure, which shows how frequently a keyword is searched. Aim for terms with significant search volumes, but don’t overlook the other useful information supplied by your tool.
- Content Optimization:Using your list of high-performing keywords, include them into your website, blog posts, show notes, and social media content. This not only increases traffic but also matches your material with your ICA.
2. Mingle with your ICA
The second option is to communicate with your ICA via Facebook groups or online forums. Your goal should be to offer them assistance (and, if appropriate, use your lead magnet). This strategy can be a goldmine for locating and attracting your ideal consumers, whether you’re still growing your email list or trying to expand. Here are some of my tips for socializing on Facebook.
- Research Groups: Use the keywords you selected throughout your SEO research to find relevant Facebook groups or forums.
- Evaluate Group Relevance: Before joining a group, read the description to make sure it’s relevant to your business. Also, examine the group’s activity level and ensure that all posts are recent and up to date.
- Monitor group engagement levels. Groups that actively participate are more likely to produce results.
- Identify your ICA: Examine group posts and comments to find individuals who have needs, difficulties, or desires that match your ICA. These people could become your future subscribers.
- Prior to pitching your lead magnet, spend time answering questions and providing value to these groups. Building trust is critical before advertising your resources.
3. Use pop-ups on your website.
Finally, use well-designed pop-ups on your website. Yes, I understand. There will be some who think pop-ups are annoying. However, when properly executed, they can be extremely effective development drivers.
Here’s how to implement pop-ups on your website:
Create non-invasive, user-friendly pop-ups that match your audience’s behaviors with solutions like HubSpot’s Lead Capture CTAs.
Create Compelling Pop-Up Content: When constructing your pop-up, use intriguing wording and the keywords you discovered through SEO research. Speak directly to your ICA while conveying a sense of urgency or intrigue.
Consider Pop-up Placement: Choose between corner pop-ups for subtlety and full-page pop-ups for maximum attention. complete-page pop-ups capture visitors’ complete attention, making them extremely successful for expanding your email list.
Bonus Strategy: Include an opt-in link in your email signature.
Here’s a simple yet extremely successful bonus method for you: Include an opt-in link for your lead magnet in your email signature. This simple modification can convert every email discussion into a potential email subscriber. Consider how many emails you send per day or week; each one is an opportunity to effortlessly build your list.
Faster Growth with Better Email
When you implement these list-building tactics into your marketing strategy, you should notice email list growth and simpler sales from your well-managed list, which can transform your business and your life.
I can’t tell you how much building an email list has changed the game for me. And I know it will be the same for you, my friend!
Know more about vist: https://blog.hubspot.com/marketing/boost-your-email-list
